What is URL shortener?
Lengthening of links is one of the problems of people who use different links on the Internet and tend to display their site links on other websites. Especially for websites that have links to non-English characters.
Pay attention to this link:
https://l2l.li/%D8%B1%D8%A8%
Due to the fact that non-English characters appear in the URL in the form of Unicode codes, this issue is of special importance, and in some cases, even due to the extension of the address, the links are created incompletely, which is not only an advantage for the site administrator. They do not but cause errors and problems on the site.
So shortening it to http://l2l.li.ir/link2lbot will be more beautiful and easier.
On the other hand, obtaining accurate statistics and information on how different online media work and perform is very important for webmasters. After shortening your links, you can see a comprehensive analysis of those who clicked on your link.
Link shortener and its impact on SEO
The question may arise in your mind that using this tool will destroy the points of inbound links to the landing page, which is very important for Google robots, and this may cause problems for site optimization, but in no way. This will not happen and the truncated link will be considered as an inbound link to the landing page because the tool link shortening tool uses code 301 to redirect the page which will be detected by search engine robots. According to Google's Matt Cutts, this could have a positive effect on low-ranking websites.
One way to get backlinks in the field of SEO or site optimization for the Google search engine is to use link shortening sites. But the question is what is the impact of this type of backlink in SEO? Is the impact on the site ranking positive or vice versa negative? In fact, it can be said that getting backlinks from link shortening sites can both help the site rank in Google and can have a negative impact on the situation. In fact, the key to this is how to redirect the link shortener site. If a site uses a 301 redirect, it can be said that getting backlinks from sites will have a positive effect on the ranking in Google.
If such sites are redirected to the destination site without delay and are free of ads, spam, and pop-ups, their positive effect on SEO will be evident. Another benefit of shortening the link is sharing it on social networks and media, which has a great impact on the destination SEO. Therefore, it can be said with certainty that if the link shortening site redirects the destination site method by the 301 methods and the transfer time is high, the backlink from the link shortening site will not have any negative effect on the destination site SEO.
Another special advantage that this tool gives you is the display of a two-dimensional barcode of the site or QR Code, which by publishing it in various advertisements, you can provide the possibility for people who use smartphones to scan this barcode to your site. Gain access and calculate the statistics of these people as well.
Getting the right statistics and analyzing these statistics can go a long way in growing your online business. Also, we have introduced a new feature called the Bio page. That you can gather all your social media links in one place. This feature is only for signed-up users. So you can easily sign up by mail or other methods and go to the Bio page from the side bad menu and create your proper Bio page.
We hope that by using the link shortening tool properly, you will be able to analyze your site's input sources well and on the other hand, prevent the creation of defective and broken links to your site.